As we close out 2024, I’m taking a moment to reflect and set ambitious goals for the coming year—just as many of you might be doing. While enjoying some much-needed vacation time with my immediate family and cousins in the stunning Smoky Mountains (yes, Dollywood is as magical as they say!), I’m also carving out space to evaluate this year’s milestones and plan for an even more impactful 2025.
Like many of you, my time as a corporate executive taught me the power of setting intentional goals that align with personal and professional dreams. Here’s a look at what shaped my year and how I’m gearing up for the next.
2024: A Year of Family Milestones
Big Celebrations
- Our youngest turned 21!
- Our oldest graduated from the Georgia Institute of Technology.
- We marked both milestones with an unforgettable trip to Alaska.
- The joy continued as our oldest got engaged to his high school sweetheart.
2024: Business Victories
Professional Growth
- Introduced educational videos that enhance every stage of the buyer’s journey.
- Launched new, sleek website howtoselectfranchises.com —check it out for ALL THINGS FRANCHISING!
- Welcomed Jess, our talented new appointment scheduler.
- Partnered with a new marketing vendor—finally seeing results that excite me!
2024: Key Lessons Learned
Continual Improvement
- Educational Content Is Key: Refreshing and expanding my Be Wildly Wealthy YouTube channel remains a priority.
- Add Value at Every Touchpoint: Franchise Explorers thrive when I creatively deliver more franchise knowledge and entrepreneurship education.
- Case Studies Are Gold: Tune into my weekly podcast, Smart Business Strategies, to hear how franchise ownership transforms lives.
- Stay Ahead of Technology: My team and I pride ourselves on leveraging cutting-edge tools, but keeping pace with innovation is a constant journey.
2025 Goals: Empowering Lives Through Franchise Ownership
I’m doubling up on my mission to help others design lives they love through owning franchises. For the executives and professionals out there, if you’ve ever considered stepping out of the corporate grind, franchising can offer:
- Proven Business Models with training, support, and community.
- Risk mitigation with well-honed technology, systems, and processes in place
- A scalable path to financial independence without starting from scratch.
In 2025, I’m focused on:
- Streamlining the discovery process for aspiring franchise owners.
- Expanding educational channels to make franchising data, information, case studies, testimonials, and industry knowledge more accessible.
- Strengthening partnerships with top-tier professionals in funding, franchise law, and small business accounting and tax expertise.
What’s Next for You?
As you reflect on 2024, think about:
- What milestones you celebrated this year.
- What lessons you’ve learned.
- What bold goals you’ll pursue in 2025.
If entrepreneurship is calling your name, franchising might be the answer. It’s not for everyone, but for those looking to mitigate the risks of starting a business, franchising provides a roadmap to success.
Let’s Talk: Curious about what franchising could mean for your future? Schedule a casual, no-pressure chat with me. Click here to book a time.
Make 2025 the Year You Own Your Future
Dream big, set ambitious goals, and take action. Success isn’t just about financial wealth—it’s about living a life aligned with your values and dreams.
Let’s crush those 2025 goals together and be wildly wealthy in every area of life!
