It’s been impressive to see how some clever home service franchises have converted their seasonal services into year round businesses.
Let’s point out the value of a year round business from the owner’s perspective:
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Retain employees with year long employment
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Improve cash flow especially in off season months
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Cross sell existing customer base with additional services
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Expand customer base with new services
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Have multiple income streams
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Strengthen loyalty with repeat customers across services
What are some home services that traditionally have seasonality:
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Lawn care
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Roofing
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Pool service
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Animal/pest control
What additional services have they added to offset seasonality:
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Holiday decorating (Christmas lighting)
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Pet waste removal
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Snow removal
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Mosquito control
Roofers are used to being on ladders so putting up holiday lights is a natural service addition.
In cold climates, lawn care workers can do snow removal. Adding pet waste removal is a great year-round business for any seasonal service like mosquito control and animal control.
In-house call centers make it easy for customers to book estimates and services year-round.
