The franchise granting process is referred to as the Franchise Discovery Process. This is how a franchise candidate learns about a franchise. In turn, this is how a franchisor qualifies a candidate for their opportunity.
This process takes place over several weeks (six or more).
Key aspects of it include
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Brand overview
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Franchise Disclosure Document (FDD)
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Operations and business format
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Technology and systems
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Marketing and customer acquisition
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Training and support
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A day in the life of a franchisee
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Validating with current franchisees and
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Attending a Meet the Team Day
Both parties assess each other throughout this time. If there is a mutual match, then a new franchisee joins the system.
To understand the Franchise Discovery Process in detail and to learn tips for being a successful franchise candidate, check out this Franchise Alert.
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