Every successful business owner realizes that he or she is in the people business. There are both INTERNAL CUSTOMERS (team members) and EXTERNAL CUSTOMERS (buyers).
Another way of categorizing the people involved in a business is to group them into SALES and OPERATIONS.
Which group of people leads to the business’ profit?
The answer is both do. Business owners need the right people in their businesses to best service and gain customers.
In selecting a franchise that is right for you, it is important to focus on which group of people you prefer working with on a daily basis. What ROLE do you want to play in your business?
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SALES/business development role dealing with EXTERNAL CUSTOMERS (or referral sources):
If meeting new people and being directly involved in your community is fun for you, be sure to select a franchise where you get to go out and get the business.
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OPERATIONS management dealing with INTERNAL CUSTOMERS (team members):
If supporting team members, overseeing processes, and making sure KPIs are on track is your SUPERPOWER, select a franchise where you leverage your BUSINESS MANAGEMENT SKILLS.
Many franchises have the owner decide which role best fits them. Then the owner has the flexibility to HIRE the other skill set. This flexibility allows you to LOVE WHAT YOU DO and to contribute to the bottom line.
