If you‘re a high-performing professional eyeing entrepreneurship, beware of the common traps that derail even the smartest people. The #1 mistake? Choosing a business because you love what it sells.
Take this classic example: a talented home cook is constantly told, “You should open a restaurant!” It sounds like a dream — until reality sets in. Restaurant owners rarely spend time in the kitchen. Their actual role? Managing operations, hiring staff, implementing marketing strategies, and analyzing P&Ls. Very little time, if any, is spent sautéing or plating meals.
The lesson: don’t fall in love with the product — fall in love with the role you’ll play as the business owner.
The best franchise investments align with your leadership strengths, financial goals, and desired lifestyle. Your satisfaction and success won’t come from flipping burgers or grooming dogs — it will come from building teams, driving growth, and owning your schedule.
We’ll unpack this mistake — and four more!
Whether you‘re exploring franchise ownership now or planning your exit from corporate in the next 12 months, this episode is a must-listen.
Don’t buy the wrong franchise. Learn how to think like a wealth-building entrepreneur — not just a fan of the product.
