We have all heard the question, “What is your ‘Why?’” This is the best place to begin selecting a business. The answer is your litmus test for picking the business best suited to you.
Start with what you want the business to do for you in these three areas:
Personally – what lifestyle do you desire?
Professionally – what do you enjoy doing, how do you want to spend your time, and who do you want to spend it with?
Financially – what will you do with the money the business generates?
These responses are your “WHY.”
They form the heart of your business model. Whatever business you select should be the vehicle to attaining your “WHY.”
Be sure to choose a business that aligns with these three important areas of your life.
It is super fun for me to help people articulate their goals and get them in writing. Connect with me on LinkedIn and message me if you’d like to receive my Goals Exercise.
With a clear target for what you want a business to do for you, the next step is selecting one best suited to you and your goals. I’ll cover other factors in selecting a business in future blogs. Stay tuned!
