Some people assume that a fitness concept really means “trendy”. Trends come and go - that kind of business is to be avoided.
Health and fitness clubs are a $30B+/year industry. Boutique fitness is “niche” fitness.
Remember - RICHES ARE IN THE NICHES! Why is this?
Boutique fitness studios excel in specific types of exercise. They also provide a community experience that can’t be recreated at home. They are the Go To places for desired fitness programs, classes, and events in their specialties.
Examples of boutique fitness franchises:
Yoga
Pilates
Ballet
Running
Rowing
Stretching
Boxing
Dance
Indoor cycling/spinning
Personal training
A big takeaway from COVID is that people really want to go to the gym! The clientele of boutique studios is repeated customers who have health and fitness as a lifestyle.
Many people are worried about the economy now with higher interest rates and the possibility of a recession. The good news for fitness franchises is that the first discretionary expenses to leave a personal or family budget are travel and eating out.
Small personal services expenses like gym memberships, haircuts, manicures, and massages stay within the budget when the belt is tightened.
Fitness is a year-round business. At this time it gets an extra big surge every year. To learn more about riches in fitness niches, send me a message on LinkedIn.