Let’s say you are interested in learning about a franchise. You don’t want to get “sold” by a sales rep working on commission. How do you know what you are hearing is accurate? Is it really as good as it sounds?
An important part of the franchise discovery process is called VALIDATION.
This is when you VALIDATE or confirm all that you have learned about the business from the franchisor WITH FRANCHISEES.
Who better to learn about the business than from the people who have already invested their hard-earned money in the franchise?
I recommend you focus on 3 areas during validation:
Training and support provided by the franchisor
What a day in the life of a franchisee is like and
The financial aspects of the business