The franchise granting process is referred to as the Franchise Discovery Process. This is how a franchise candidate learns about a franchise. In turn, this is how a franchisor qualifies a candidate for their opportunity.
This process takes place over several weeks (six or more).
Key aspects of it include
Brand overview
Franchise Disclosure Document (FDD)
Operations and business format
Technology and systems
Marketing and customer acquisition
Training and support
A day in the life of a franchisee
Validating with current franchisees and
Attending a Meet the Team Day
Both parties assess each other throughout this time. If there is a mutual match, then a new franchisee joins the system.
To understand the Franchise Discovery Process in detail and to learn tips for being a successful franchise candidate, check out this Franchise Alert.
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