One of the huge ADVANTAGES OF A FRANCHISE is its application of TECHNOLOGY. The two standout areas are OPERATIONS and MARKETING.
Technology is where franchises can be a smashing success and offer a significant DIFFERENTIATOR in a crowded marketplace.
The best franchises embrace technology, invest in it, and apply it throughout their organizations
To drive operational efficiencies,
To enhance data collection and analysis as well as
To drive marketing and sales
As a franchisee expect to have proprietary software that helps you manage and analyze your business.
For example, there is an amazing dog grooming franchise that uses AI as the basis of its technology. The proprietary software acts like a general manager – in the moment – to maximize staffing, operational efficiency, and profitability.
I’m not talking about analyzing historical data but using the technology IN REAL TIME to assign staff to MAXIMIZE PRODUCTIVITY AND PROFITABILITY!!
To learn more about use of technology in franchising, check out this Franchise Alert.
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