2025 Highlights and 2026 Outlook for Franchises

 

2025 was one of the best years I’ve ever had placing people with stellar franchises—businesses that truly deliver the freedom, flexibility, and financial independence so many people are craving.

Why was 2025 so successful? It was a combination of several factors. We saw an improving economy, a rising stock market, and stronger consumer confidence. Add to that my longevity and deep relationships in the franchise space, along with the continued wave of corporate layoffs. There continues to be a constant stream of corporate refugees  motivated to seriously explore business ownership.

So what franchises are people choosing, and why? 

People are being intentional about investing in businesses that meet essential needs, offer recurring revenue, and can perform well even when the economy shifts.

That trend is expected to continue into 2026. According to the International Franchise Association’s 2026 Franchise Economic Outlook, the franchise industry is moving toward greater stability after recent volatility. Consumer spending is becoming more predictable, giving franchise owners an opportunity to regain margins—even as labor, energy, and potential tariff costs remain part of the equation.

The strongest-performing sectors are expected to be personal and home services like fitness, childcare, wellness, beauty, and home maintenance. Value-driven quick-service restaurants and retail brands continue to attract consumers, while technology has become a major differentiator. Franchises using AI, smarter CRMs, forecasting tools, and integrated payment systems are operating more efficiently and scaling faster.

There is a growing divide between forward-thinking, tech-enabled brands and those slower to adapt. With ongoing wage pressure and increased regulatory scrutiny, choosing the right franchise has never mattered more.

The bottom line? 2026 is shaping up to be a year of opportunity for people who want more control, purpose, and smarter income streams—when they align with the right franchise model.

I know someone who can help you with that 😏

May you be wildly wealthy in all areas of your life in 2026,

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