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What is The Biggest Hurdle to Business Ownership?

It will likely surprise you when I share the main hurdle to opening a business of your own. Many may guess it is a lack of funds. However, that is not the case, at least with the people I’ve helped to become business owners over the past 18 years.

As a friend of mine named Michael explained to me, if something is important enough to someone, they will make it happen. Michael now owns a successful shoe store that specializes in running gear. He worked at one of these stores when he was in college and afterward.

He didn’t have the money to buy his own franchise store, but it was imperative to make it happen. As uncomfortable as it was, Michael went to four different people to borrow money, including his high school track coach, his mother, and two friends. 

Michael ended up buying out the owner of the store where he worked. Within a relatively short time, he paid back everyone from whom he borrowed money. He didn’t let the lack of funding get in the way of realizing his dream.

Most of the people I work with are corporate executives, sales professionals, and veterans. These people have transferable skills and the money to own a business. Money is not what stops them. Finding the right business is not what stops them. Lack of available territory is not what stops them. 

It’s fear. 

And it can be a significant roadblock. No one wants to lose money or go backward in their lifestyle after working hard for 20 or 30 years. Focusing on this makes everything come to a screeching halt.

How to overcome fear?

Be as confident in yourself as Michael was in his ability to succeed. 

Like Michael, be clear about what is important for you and go after it. 

People like Michael choose a franchise because it provides a proven business model, an operations system, a recognizable brand name, and marketing expertise. 

By recognizing this value and operating with training and support throughout their tenure as a business owner, franchisees reduce their risk and increase their chances of success.

Are you ready to overcome the hurdles to owning a business? I’m here to help you do just that. Take the first step by calling or texting me at (706) 736-0579, emailing me at anna@selectfranchises.com, or conveniently book a call here.